Google now has a built in local search feature that has the potential to dramatically increase lead generation for local businesses. Whenever you search something in Google, it automatically attempts to pick up your location by zip code and gives you a cluster of businesses within a local region on the first page. This is reinvigorating local businesses in a time when people need to buy local again. Local business finally have the chance to level the playing field, but you need to register your business if you want to be listed!
Once you sign up for your Google Places account you are that much closer to reaping the benefits of local search marketing. What you may not know is that by default your Google Places account will have a 20 mile radius set up. So, if anyone searches your industry within a 20 mile radius of the zip code you signed up with, they will see your business on the first page of search results.
Marketing with Google Hotpot
Depending on your industry, services, and offered products; you may want to increase the radius of your zip code to beyond 20 miles so more people can find you. The next topic you’ll want to dive into is Google Hot Pot. Just another way Google is customizing consumer local search marketing. Don’t be confused by the glamour of new age marketing, most of the tools are free – it’s just a matter of finding the product and learning how to use it.
Google Toolkit for Business Owners
To accompany Google Hotpot, business owners can order a Google Toolkit to get started with local marketing. Since Google Hotpot is associated with consumer ratings, Google wants you to have some Google-ized Flare to remind your customers to rate and review your business’s Google Place page.
Time to head over to http://google.com/places